Wine and Dime Episode 45 - Foster a New Way of Thinking with Justin Foster

In this episode I chat with Justin Foster of Foster Thinking and Root + River. We talk about his coaching strategies, meditation, Bourbon, and of course, Wine. Justin has a very “Zen” approach to the way he coaches and it really comes through in this conversation. Justin also goes into the brand coaching they do at Root + River. It was an amazing interview that I’m sure you will enjoy. The books, podcasts, and wines recommended are listed below. So sit back, pop open a bottle of Bourbon, or the recommended wine, and enjoy the show!

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Justin Foster




Based in Austin, Texas, I believe that nothing matters until you know your heart. And when you know your heart, it changes how you live, lead and brand. Along a journey that started on a cattle ranch in eastern Oregon to 49 states and 6 countries, I have worked with leaders of every sector and industry to discover their truth and convert it into vibrant, relevant brands. Co-founder of the branding firm root + river, I am a relentless and optimistic advocate for unleashing the power of truth and authenticity - and the systematic elimination of all that is boring and stale in organizations.


The Root Session

The Root Session takes you to a place you’ve been told does not matter in business — to your heart. The true heart of the matter, the heart of your people, the heart of why you exist.

Within this collective heart is a map in a bottle that leads to a brand. We smash the glass and orient the map for you.

In one day together, we will help show you the future of your brand.

The River

Once you know the root of your brand, you are ready for your message and offerings to flow out into the world. Well, almost ready.

You need a logo that is art, not an afterthought. You need a website that tells stories, that moves hearts … and products.

You need a marketing team that understands all aspects of modern marketing. Box-checkers, spend-it-because-we-have-to defeatists, agency burn-outs need not apply.

But full disclosure: we’re not going to do it for you.

Does it feel like everything around you is shifting and changing? Root + River co-founders Emily Soccorsy and Justin Foster share their insights on the natural forces that are reshaping businesses and society and how a deep root system is necessary to withstand the storms of change.


Join Sam Harris—neuroscientist, philosopher, and best-selling author—as he explores some of the most important questions about the human mind, society, and current events.

Awareness: The Perils and Opportunities of Reality

The heart of Anthony de Mello's bestselling spiritual message is awareness. Mixing Christian spirituality, Buddhist parables, Hindu breathing exercises, and psychological insight, de Mello's words of hope come together in Awareness in a grand synthesis.

In short chapters for reading in quiet moments at home or at the office, he cajoles and challenges: We must leave this go-go-go world of illusion and become aware. And this only happens, he insists, by becoming alive to the needs and potential of others, whether at home or in the workplace.

Here, then, is a masterful book of the spirit, challenging us to wake up in every aspect of our lives.


3 Brothers Winery

Estate Bourbon Barbera

From the owner's private stock, our Estate Reserve Barbera aged in bourbon casks for 372 days. Limited quantities available. Pick up this bottle before it's gone.

Winemaker's Tasting Notes:

On the nose- Candied toasted pecan, fresh baked pie crust, Vanilla, Maple syrup & Cherry pipe Tobacco.

On the pallet- Ripe cherries jubilee. Long persistent barrel tannins with smooth blueberries and blackcaps leading in to a faint Clove & spice finish

This episode was presented by

Amy Irvine


The Seneca Lake Wine Trail