“If you are saving, you’re succeeding.” – Steve Burkholder
Last Friday we released Wine and Dime Episode 13 – The Six Letter “B” Word with the “Money Honey.” Nancy and I have worked together on projects for Cornell Cooperative Extension Steuben County for many years, and her commitment to educating the community is extraordinary.
In addition to the podcast, we hope you enjoy the following guest blog from Nancy on “Who’s Watching?” For more information about the amazing programs being offered through Cornell Cooperative Extension Steuben County, and to help them celebrate their 100th anniversary, go to their website: www.putknowledgetowork.org
Have you ever been surprised to see that something you recently purchased or where you have shopped has been popping up on your internet communications? Many online companies collect user’s personal information. Some companies use the data to customize and enhance user experience-such as suggesting books or movies you’d like, while others use it to tailor their marketing messages to appeal to people of similar interests. Data brokers collect data about consumers to sell to third-party marketing firms and other companies that use it to target ads and offers.
When you are involved in technology online, it is important to keep your sensitive personal data safe from prying eyes. Password should be strong, with at least eight characters and mix of letters, numbers and symbols. Keep passwords secret. Learn about password managers which are a tool that stores all your passwords and requires you to remember only one. Don’t save login information to your computer when asked. Choose security questions that nobody else is likely to know the answers to. Two-factor authentication requires two pieces of information to access the account and is a much stronger protection.
Encryption is a technology that scrambles the electronic information being sent through cyberspace, so it is much more difficult for hackers to track your activities and steal your data. To see if a website you are using is encrypted, look for the “s” which stands for “secure” in the URL (https:// rather than just http://).
The World Privacy forum has a listing of the top ten “opt outs” consumers should consider doing:
1. National Do Not Call Registry
2. Prescreened offers of credit and insurance
3. DMA opt outs
4. Financial institution opt outs
5. CAN SPAM
6. Credit freeze
7. FERPA (education opt out)
8. Data broker opt outs
9. Internet portal opt outs
10. Advertising opt outs
To see what each of these are and what is involved go to their website www.worldprivacyforum.org.
Playing an active role in your privacy helps ensure that you enjoy a safe and sound digital life.